For dance studio owners, social media networks are fantastic free marketing tools. The most popular mediums are Facebook and Twitter, although Instagram is closely followed. The image-heavy website has the potential to expose your business’s photos to millions of dance students, parents, and professionals all around the world. If you’ve recently started an Instagram account for your dance studio, consider these practices to attract a larger audience and boost your dance studio marketing.
Verify Your Dance Studio Account
IG will ask you to verify your identity. Once this is validated with an ID, a government ID, your account will continue as normal functions. It adds credibility to the account and increases trust among the viewers.
Deciding and Adjusting Pictures and videos
Instagram’s content guidelines are quite similar to those of other social networking platforms: Make use of high-quality photographs, make all articles topical, and personalize information to your target audience. Consider your target audience while deciding which images to share and how to modify them.
You must choose whether to involve dance students, parents, industry professionals, or a combination of the three. Students may respond better to dancing and stretching instructions if you are targeting them. Professionals, on the other hand, may be interested in your marketing strategies. These same principles should be applied while modifying. Students will respond more to amusing digital stickers or effects, whilst other studio owners may prefer straightforward, to-the-point photographs. IG reels also require selecting many drafts, and edits are required before the final reel is uploaded.
Getting the Most Out of Captions
On Instagram, a fantastic photograph and excellent editing are insufficient. The descriptions for the photos are equally crucial! People will locate the photographs on social media using keywords and hashtags. Keep your material to a few phrases and four or five hashtags to make the most of it. Do some research to find what dancing subjects are trendy, and then contribute your voice to the online discourse. After a few months of utilizing the social networking site, you’ll acquire a sense of which topics are popular and which go overlooked. This useful information can assist you in tailoring future content and engaging your followers on your dance studio Instagram account.
Interaction with Fans
Start connecting with your dance studio Instagram followers and other people in the business after you have a few photographs under your belt. Begin by following 10 to 20 other studios, dancers, or photographers. Participate on Instagram by “liking” and reacting to other people’s images. People will be drawn to your account if you put yourself out there. You should also make an effort to answer each remark you get; be sure to tag the person’s username, so they know you’ve responded. Interacting with your fans can aid in the development of connections, engagement of your followers, and, perhaps, the recruitment of new customers!
Instagram Stories and Highlights of dance studio
Instagram Stories have 500 million daily users, so if you haven’t been using them, you won’t wanna pass out on that one! Because stories have a 24-hour time restriction, individuals are compelled to click on them because they know they won’t be available the next day. There are several methods to personalize your tales and distribute them to targeted audiences. For marking brands, I prefer to utilize the location sticker, hashtag sticker, and mention sticker! You may also interact with your audience by utilizing polls and question stickers on Instagram.
Obtaining Inspiration
When you initially begin, you should spend some time hunting for ideas. Examine the profiles of different dancing studios and look for photo editing ideas. The more preparation you undertake, the faster you’ll notice benefits. Consider utilizing the following as a starting point for your dance studio’s Instagram account:
Action Shot-
A great photograph of a dancer in action, whether from class or a performance, will attract people’s attention. You may go the cutesy road with a photo of a little dancer enjoying the fun of her life, or you can go the more serious route with a photo of a great performer flawlessly completing a move.
Recording Backstage during a recital:
A backstage shot from a show will indeed be appealing to parents and students. You can display costumes, makeup, or simply the joy in your students’ eyes.
A stretching video of your dance studio:
Employ those 15 seconds wisely and demonstrate a short and effective stretch that you use in class.
Inspirational Quote –
If you’re short on visuals, don’t be hesitant to share an inspirational quotation from the internet. You get extra points if you can uncover a quote from a famous dancer or choreographer.
A trending topic:
There are several photo themes related to certain weekdays or topics that can be used for creative ideas.
The Final Word
If you want to be acknowledged for your dancing, you must publish dance-related content. The odd headshot or lovely photo of oneself is acceptable, but those photographs usually don’t attract as much interaction. Professional photoshoots are another excellent approach to raise your profile and appear more professional. Expanding your Instagram may appear difficult; however, as long as you are actually enjoying yourself, there seems to be no surprise that you will achieve your goals. Connect with us at Classplus and discover more ways to increase your business with your own app and you can sell your courses too.
