What will be the most fun activity as a teacher to do on weekends that will also make you earn money? Yes, you guessed it right! Creating and selling your courses online.
Online courses in 2022 are essential if you are willing to start your business by teaching entrepreneurship. Going online helps you to reach a wider audience and share your knowledge and experiences on a global marketplace. There are a lot of things you need to prepare and plan to create and sell an online course.
- Pick a Course Topic That you Love.
If you teach on a topic you are passionate about, it will be obvious that your course will become interesting and will fulfill someone’s needs. Including your skills and life experiences into the topic will make the course monetizable.
People who buy online courses are the ones who are looking for a career change or a career development, so you need to choose a topic that motivates the customer to buy it.
- Choose the Course with High Market Demand
After you have successfully picked a topic for your online course, check for its market demand. If a course topic has high competition in the market, that means it has a high market demand, which makes it ideal for monetization. Below are some of the steps that might help you to understand the market demand for your topic.
Check for the popularity of your topic on google trends. Use the google keyword planner to check for the search volume of your finalized course topic for free. This gives you an insight into how many people have searched for your course topic and suggests other keywords that others might use.
- Structure of Your Course Plan
- Instructional design storyboard
A design storyboard will help you stay focused on the important points of your course and will ensure you deliver all your learning outcomes.
- Course outline
Create a course outline for your online course. This will show your students how your course helps them learn something that it offers as a roadmap. You can then plan the individual lessons based on the course outline.
- Engaging Content
Making the content as engaging as possible is the ultimate goal of creating a course. Make sure you achieve a balanced version of practical and audio-visual methods which will provide your audience with a satisfactory learning experience. Methods of storytelling reward through gamification and live sessions will make your course exciting and interesting.
- Production Phase
The production phase includes filming, recording, and editing your course. How you choose to deliver your content is dependent on what will engage your audience the most. Visual methods are usually considered the best. You can use your power-point presentations as a background screen for your teaching videos.
- Sell your Course Online
Below are the two major methods you can use to sell your course online
- Online course marketplace: Awareness and marketing are the two most important parts. They don’t give you much access to branding, which forms a poor user experience. This should not be used as the primary medium to sell your courses.
- Learning management systems: LMSs like Classplus gives private tutors and coaching institutes their app. Classplus provides you with your app with tools that make content creation and selling five times easier and gives you a platform to grow your business.
After you have your online course material ready to be published, you need to decide on the pricing. The pricing of your course mainly depends on what content your course delivers and how it is different and better than all of your other competitors. Always try pricing your course a little higher than your competitors. A lower price makes your course look less valuable.
- Marketing Plan
Well, this is not it. Now that you’re done with your course, you need to come up with a marketing strategy to sell your online course. Always be ahead of at least 18-months for your marketing plan, and be sure to keep generating leads.
- Creating a Course Selling Page
A sales page is a page that has the sole purpose of getting a student to enroll in your course or buy it. The page should be as engaging as possible, with an eye-catching headline and highlights of the benefits you offer.
- Launch your Course Through a Webinar
Webinars are proven to create an environment that is trustworthy and can ensure a way for you to connect with your target audiences and ask them to buy your course.
Mini-courses are like a smaller glimpse of your main course. You can offer these mini-courses for free to students and then ask them to buy the main course to get a deeper dive into the main topic.
The Final Word
Online courses in 2022 are the biggest hype. Ask yourself how you can deliver a popular course topic differently. This will require some research on what people are searching for and what the competitors are offering. Fun, enthusiasm, and creativity will make your course stand out. Make your learning outcomes loud and clear so that only the students who need it buy the course. This will ensure higher satisfaction rates. Platforms like Classplus help you to sell your courses online with easy and earn great revenues.