10 Secret strategies to sell your Online courses

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Online courses are a great way of earning passive income. However, you need to create a course once and focus on marketing it. With so many courses already available online, it can be challenging to stand out in the competition and make good sales. Following are some strategies you can use to successfully sell your online courses:

10 Secret strategies to sell your Online courses

Online courses are a great way of earning passive income. However, you need to create a course once and focus on marketing it. With so many courses already available online, it can be challenging to stand out in the competition and make good sales. Following are some strategies you can use to successfully sell your online courses:

Create a landing page

Create a coming soon page before you start creating the course. This will help you gauge the interest of potential students in your class. It will also begin to the marketing process even before you plan the curriculum. Once you see enough interest among students and you have completed creating the course, it is time to make a sales landing page. A landing page should be persuasive, explaining the USP and benefits of the system. 

Promote on social media

If you already have a good following on any social media platforms, promote the course through your posts. And if you don’t, you can start building a following by optimizing the profile and growing it organically. Use relevant hashtags on Instagram to reach people interested in your niche. Create a Facebook group for students. This is a good way of cultivating leads for free. Post content that provides value to the students and establishes your expertise. Thus, you can grow a loyal audience and sell courses to them.

Use paid ads

Driving paid ads on Facebook, Instagram and youtube can be the quickest way of promoting your course. It can be a little expensive, but it is an effective way of generating more leads. They are specifically targeted to the people who are interested in your subject.

Start a YouTube channel

You can start a youtube channel posting videos related to your subject. These videos should provide real value to the audience. Only then you’ll gain more and more subscribers. The subscribers will watch your videos as you post them and get familiarised with you. It can be challenging to sell an online course to someone who doesn’t know you. However, Youtube can be a great way to gather audiences, gain trust, and eventually sell them your system.

Answer relevant questions on Quora

People rely on Quora to get their questions answered. Here you can answer questions related to your subject. People with the same question on their minds will read your answer and recognize you as an expert. The more questions you answer, the more people you will reach. You can keep the link to your online course website in your Quora profile. You can also add it at the end of your answers. Also, try to interact with people in the comments section. 

Build an email list

Building an email list is the most effective and free way to market your course to the targeted people. You can do this by offering them a small irresistible digital product like an e-book or a short video course. This is called a lead magnet. People will give you their email to access this free digital product. You can use this email to build your list. And you can keep promoting your course to them for a long time for free. 

Create a mini-course

Create a miniature course on the same topic. This is an excellent chance to show your expertise and give them a teaser of how they can massively benefit from your system. You can put this course on youtube or your online platforms like a website or an app. People buying courses do not know what is in the period since there is no already established trust. A mini-course is a good way of crossing over that trust threshold.

Offer discount to the first few students

When you first launch the online course, it is good to give a discount to the first few buyers. This will help you in two ways. First, it will get the online course off the ground giving you your first few sales. You’ll start generating revenue. This revenue can further promote the practice via paid ads and other methods. The other way it helps your class online is by getting student testimonials. Testimonials will show other potential buyers the benefits of completing the course.

Start an email newsletter

Newsletters are a good way of keeping in touch with your subscribers and followers. Send valuable content weekly in beautifully designed newsletters. And the end of every newsletter, you can put the link to your online course. Newsletters are a more personal way of spreading your message and are highly effective in getting you sales.

Go live on social media

You can go live on Instagram or Youtube every week. Hosting live Q&A sessions will give your audience a chance to ask any questions they have regarding your course. You can also host weekly webinars teaching them some essential topics from your subject. Here they will get a taste of your teaching style and the contents of your online course. These webinars can be highly effective in generating leads.

Apply these strategies to increase your reach and sales. Classplus has helped many teachers build their own online course platforms in the form of their own app. On your app, you can sell your courses and host regular classes. Classplus will also help you in the marketing of your online course. The app we build for you will be customized according to your needs. You’ll have complete control over all the resources you create. So give Classplus a try and develop your coaching class app.