How would you describe your sales training e-course? What makes it unique from other online e-courses out there? e-Courses are short courses that teach people skills and knowledge through video tutorials. They are usually created by experts who share their experience and expertise. To become a successful sales trainer, you need to know about sales training. The key to success is to provide your audience with the best sales training experience possible.
Here are some tips to help create a great e-course for your sales training program.
Create A Course That Is Easy To Follow
If your goal is to sell courses online, then you must ensure that your sales training course is simple enough to follow. If you sell a complex course, you may lose potential customers who cannot understand what they are getting into. In addition, if your audience has trouble following your content, they won’t stick around long enough to learn anything from it.
Easy To Understand
If your audience has trouble understanding what you are teaching them, they won’t take action. Make sure that your content is easily digestible.
Keep It Short
Longer courses tend to bore people. A good rule of thumb is to keep your course no longer than 20 minutes. Make sure that your course is not too long or complicated. If you have a lot of information to share, make sure it’s broken down into smaller chunks.
Be Consistent
Your course should be delivered at regular intervals. Post something once a week, then have the same material each time. Don’t change the tone of your voice throughout the course.
Create A Simple Design For Your Course
Designing a course is about making sure that everything is laid out clearly. This means that you should have a good outline and flowchart of how the course will go. Also, ensure that each lesson is short enough but covers the topic well.
Once you have designed your course, you need to start creating content. Start by writing down the lessons you plan to include in your course. Then write a script for each lesson. Finally, record yourself teaching the lesson.
Use A Variety Of Media Types To Deliver Your Content
Visuals can be used to illustrate points and explain complex ideas. In addition, you can use images, videos, and other media to make your content engaging and easy to understand.
Videos
Videos can help people learn faster than reading alone. Videos can show how to do something, explain a concept, or entertain. People like watching videos over reading. You should include at least one video in each section of your course. Have videos that show how to do things. Videos are great at teaching and engaging your audience. They can help explain concepts better than text alone.
Images
Use images to illustrate points. Images are powerful tools that can convey complex ideas and concepts. Images can add value to your content. They can illustrate concepts, highlight important points, or make things look pretty. Images can also help people remember information better.
Videos and images make learning easier and more fun. They can help reinforce concepts and provide additional examples.
Create A Course That Is Relevant To Your Product
Create a course that teaches something valuable. For example, if you are creating a course for sales training, make sure that it includes some sort of sales training tips.
Create a course that helps:
- Sales trainers teach their sales team how to close deals
- Trains sales managers on how to manage their sales teams
- Shows sales trainers how to train their sales team
- Gives sales trainers tips on how to motivate their sales team
- Provides sales trainers with ideas on how to improve their sales team’s performance
Add Value To The e-Courses By Including Links To Other Resources
When reading through your content, people often want to know more about certain topics. So, if you have relevant information on other pages, link to them! This way, your readers don’t need to search for those resources.
Include a link to
- Your website where people can find out more about you and what you do
- Landing page or your website where people can sign up
- A page that explains how they can sign up for your course
- Any additional information that would help them understand the content better
- An example of a video from your course
- Download the course outline
People learn better when they can refer back to things they’ve already learned. This helps them remember information and feels like they’re not alone in their efforts.
Provide A Clear Call To Action
Include a clear call to action (CTA) at the end of each section of your e-Course. This CTA should include a link to the next section of the course. Ensure that the CTA includes a clear description of what the learner needs to do after completing the lesson. Don’t forget to add a clear signup form at the bottom of your page.
Don’t Forget About SEO!
Use keywords strategically: Keywords are what help search engines find your content. So when you’re creating content for your website, think about how you would describe your product or service. Then, incorporate these words into your title tag and throughout your text.
How To Know Your Course Is Ready
You can use this checklist to ensure your course is ready to go public.
- Is the course content complete?
- Are all lessons taught?
- Have all videos been uploaded?
- Do all exercises have solutions?
Provide Feedback
Ask questions and give suggestions. Your audience wants to know if they’re doing well and if they need to improve.
Final Thoughts
Creating an e-course is a great way to start your online business. The key to success is to provide value to your audience. This means that you need to include information that they will find helpful.
Are you looking to create a course or training program for salespeople? If yes, then you should get in touch with Classplus. You can easily create courses on your own app with the help of Classplus without hiring a developer or spending thousands of dollars on software. This cloud-based learning management system (LMS) allows you to easily create courses and training, track their completion, and deliver them directly to learners through your own app.
