How to sell courses through social media

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Social media platforms like Facebook, Instagram, and Twitter are being used by millions of people worldwide. Promoting your online courses on social media can give you good results. This promotion can be done completely free. But you can also pay for putting ads on these platforms. Paid ads are quicker to get some buyers for your online course.

Social media platforms like Facebook, Instagram, and Twitter are being used by millions of people worldwide. Promoting your online courses on social media can give you good results. This promotion can be done completely free. But you can also pay for putting ads on these platforms. Paid ads are quicker to get some buyers for your online course.

The marketing part is almost as, if not more, important than the course creation. You don’t want to create a course that no one ends up buying. So having a good marketing strategy is very important. There are professional social media managers/marketers who can do this work for you. But you can just as quickly learn the basics of social media marketing and apply it to selling courses. Here we discuss how to sell your course through various social media platforms:

1. Facebook

The popularity of Facebook may seem like it’s fading away. But it is still the most used social media platform in the world. If you figure out how to use it to your advantage, you can reach a newer audience and sell them your course. Online learning has become the new big trend. Social media is partly responsible for the growth of the online learning industry. So how do you use Facebook to promote and sell courses online in India and even abroad? 

Facebook shops

The feature called Facebook shops can be used to list your information products. Write a good, compelling description of the course. Hire a professional copywriter if you can. Then, people can buy your course directly from the Facebook shop. The payment is made on the same platform.

Facebook groups

You can join Facebook groups related to your niche. There you will find students interested in learning the subject you teach. Interact with the members there. Comment on their posts. Answer any queries or doubts they have. This will show your expertise to the members of the group. You can even post in the group and provide real value to the students.

Create your own Facebook group and promote it. People would have to submit their emails to join the group. This will create an email list that you can use later to promote your course. Email marketing is very effective in selling courses. And it is entirely free. In the group, you can post content regularly to help the students study the subject.

2. YouTube

Youtube is both a social media platform and a search engine for videos. It gets billions of views every day. Creating and growing your YouTube channel can do wonders for your coaching business. All it needs is a good camera and microphone. You can even use your phone’s camera for recording videos.

Post videos teaching a few topics from your subject. People will start consuming your free content. They will see your expertise and teaching skills in action. The serious students who need coaching will then buy your online course. 

YouTube live

Conduct youtube live sessions weekly with your subscribers. You can either teach a topic for free or conduct a Q&A session in these sessions. Students will ask questions related to the subject. In addition, they will enquire more about your online course. Clear any queries they have regarding the details of the course.

YouTube Shorts

Shorts are becoming very popular these days on all social media platforms. Facebook, Instagram, TikTok, and YouTube all can upload short videos. YouTube shorts are up to 60 seconds long. They are very easy to create. Creating a short doesn’t consume a lot of your time or effort. Just make sure you provide a lot of value in a short time. Create shorts promoting your course. Start the video by addressing the pain points and problems of your students. And then offer your course as a solution to these issues.

3. Instagram

Instagram is a very visual medium. The content you post on it needs to be visually appealing. You can post images, shorts and videos on Instagram. Carousel posts get a very good response. Post regularly on Instagram and make use of the right hashtags. Increase the number of followers using organic growth strategies. Promote your course to your followers using Instagram posts. You can even use paid Instagram ads to promote your course. This is a much quicker way to get students for your online course. 

Final Note

Use these strategies to sell courses through social media. You will need a platform to host this online course. At Classplus, we provide all the online infrastructure you need for your coaching class. This includes your own app where you can upload the said course and a website for your institute. We aim to help the teachers who are not so technically savvy in getting their coaching classes online.