You choose to teach yoga because you believe it is a wonderful, healing, and loving approach to health. You believe in the power of yoga to create a happy and healthy lifestyle. You want the whole world to share your vision. In this vision, you didn’t think about digital marketing and promoting your yoga studio. However, when we believe in something and know that it has the potential to alter people’s lives, we want as many people to try it as possible, which is where marketing comes in. If you ask a normal yoga studio owner or even a hot yoga teacher about marketing, you could get a blank face. Many yogis struggle with online yoga classes in India marketing, watching helplessly as class sizes shrink. This is far from a peaceful topic. Continue reading if you’re looking for a way to strike a balance in your yoga and yoga studio marketing.
Tips for promoting online yoga classes
Because of the growing popularity of hot yoga classes and the immense health benefits it offers, competition is fierce among online yoga classes. Yoga class marketing is critical to help you win new students and retain the existing ones, even though the discipline itself is a non-competitive practice.
- Online therapy sessions
Yoga for weight loss or yoga for beginners is gaining popularity. Addressing these needs, you can host two weeks or three weeks of therapy sessions for free and ask your family, friends, and existing students to be your ambassadors. Therapy sessions will act like your promo sessions. Keeping it free will ensure you get more leads. 9 out of 10 participants end up enrolling in yoga classes after these free sessions. With the International Day of Yoga approaching, you can leverage the power of free sessions to promote your yoga classes.
- Social media marketing
Social media is the most important way to promote any business. Make sure your social media feeds are up to date with your yoga for beginners class schedule. Even though it feels like you’re expressing the same thing over and over, individuals need to be reminded regularly. Because we know that on online platforms, information overload is a major issue, and it can be difficult to cut through the clutter.
- Take the help of Google.
With about 91 percent of the global search engine market share, Google is the biggest search engine. ‘Online yoga classes India’ is one of the highest searched phrases on Google, which processes over 5.5 billion searches per day. The information on your Google profile is your studio’s digital calling card, so make sure it’s thorough, interesting, and accurate. Make sure to include your studio address, a personal picture, and studio hours in your profile. You can also include a link to your website if you have one. With “near me” searches up 900 percent, you cannot afford to ignore Google.
- Ask for reviews
Word-of-mouth marketing is now considered one of the most effective forms of advertising. You can ask your existing yoga for weight loss or online yoga classes for beginners students to leave reviews of your classes on a variety of platforms, including your social media handles and theirs. You can also ask your free yoga therapy session participants to rate and review you. Are you worried about negative feedback? Make sure you answer with compassion and promptness.
- Be seen
It is often said that ‘Out of sight, out of mind .’Hence, get in the habit of capturing “moments” during the day that you can share on social media, and start collecting a library of photographs to make posting easier. There’s always a story “moment” you can share, whether it’s your post-yoga glow, morning workouts, the home practice of meditation and breathing exercises, class planning, or posture progress in online yoga classes for beginners. The most important thing is to develop the practice of gathering content and posting it regularly so that you are visible.
- Use data analytics
In today’s connected world, where everything leaves a digital footprint behind in terms of data, it will be foolish not to use data analytics to promote your hot yoga business. By delving into the world of data, you can discover more about your target audience, whether it’s yoga for weight loss or yoga for beginners. Knowing more about the people who are interacting with you online will help you target people who share similar characteristics. Both Facebook and Instagram give you detailed information about your followers, while Google Analytics gives you information about your website’s traffic. Harness the power of these important tools to boost your classes.
Let’s Sum Up
It is very important to brand yourself to promote your yoga classes. Yoga is something that affects the health of people. Thus they would not like to experiment much and go with a known and reliable brand. Therefore, build your brand to establish your credibility. The Classplus team can help you in doing so by getting a customized app built for you. With the help of your app, you can not only reach out to your target customers but also provide additional services to your existing clients. Allowing your consumers to book their yoga sessions directly from their smartphone, for example, can make their booking experience more convenient. Thus, Classplus can help you promote your yoga classes and boost your online business.