What will be the most fun activity as a teacher to do on weekends that will also make you earn money? Yes, you guessed it right! Creating and selling courses online. Online courses in 2023 are essential if you are willing to start your business by teaching entrepreneurship. But how to create and sell courses online?
Going online helps you to reach a wider audience and share your knowledge and experiences on a global marketplace. There are a lot of things you need to prepare and plan before knowing how to create and sell courses online?
How Much Can You Make Selling Online Courses
The amount you can make from selling courses online varies widely and depends on several factors such as the course topic, target audience, pricing, marketing strategies, and the platform used.
In India, educators and creators can earn anywhere from a few thousand to several lakh INR per course. Many educators make money on YouTube by sharing their educational content with students across the globe.
For instance, a niche, high-demand course priced at INR 2,000 with 100 students can yield INR 2,00,000. However, a broader course at INR 500 with 500 students can also bring in INR 2,50,000. Top educators with strong marketing and a large audience can earn significantly more.
Create Online Courses
Before you begin with selling courses online, first you need to understand the basics of creating courses. This ensures that your content is relevant for your target audience.
To simplify the process for you, we have listed down the most important steps to follow to create online courses.
1. Select a Topic
The most important step to consider when you create and sell courses online is to decide a topic in demand. Begin with understanding what other course creators or educators are doing. Gather information like, what topics are they targeting, how much are they charging for their courses etc. This step is crucial for identifying and developing your course’s unique selling point.
Once you are done with understanding the market, it’s time to select a topic for your audience to meet their interests and needs. Also, keep in mind to choose a topic you are passionate and knowledgeable about.
2. Make a Course Plan
Now that you have finalized your course topic, it’s time to have a course plan for your student to know what are they going to gain from this course. Identify subtopics within your course subject and break them into individual lessons.
A course plan be a roadmap for your students to know how this course will help them learn. You can then plan the individual lessons based on the course outline. Course plan or outline will help to easily add all the important information in the course.
Sample Digital Marketing Mastery Course Plan
Course Title: Comprehensive Digital Marketing Mastery
Course Description & Objectives
MODULE 1: Introduction to Digital Marketing
– Overview of Digital Marketing
– Digital Marketing vs Traditional Marketing
MODULE 2: Website Planning and Creation
– Understanding Websites
– Websites Planning Process, Design and Basics
– Mobile Responsiveness and SEO Friendly Design
MODULE 3: Search Engine Optimization (SEO)
– Fundamentals of SEO (On-Page & Off-Page Optimization)
– Keyword Research and Planning
– SEO Tools and Best Practices
MODULE 4: Search Engine Marketing (SEM)
– Introduction to SEM
– Pay-Per-Click (PPC) Advertising
– Google Ads: Setup and Campaign Management
– Tracking and Optimizing SEM Campaigns
Assessment and Projects
– Weekly Assignments & Real-World Case Studies
– Final Project Creating a Comprehensive Digital Marketing Campaign
Certification
Upon Successful Completion of the Course, Students Will Receive a (Your Brand) Certified Digital Marketer Certificate
3. Make Engaging Content
Making your content engaging is the ultimate goal of creating and selling courses online. Make sure you achieve a balanced version of practical and audio-visual methods which will provide your audience with a satisfactory learning experience.
Methods of storytelling reward through gamification and live sessions will make your course exciting and interesting. Visual methods are usually considered the best. You can use your power-point presentations as a background screen for your teaching videos to make your content more engaging.
4. Price Your Courses
After you have your online course material ready to be published, you need to decide on the pricing. The process of pricing of your online course mainly depends on what content your course delivers and how it is different and better than all of your other competitors.
Always try pricing your online course a little higher than your competitors. A lower price makes your course look less valuable.
Tips for Successfully Selling Online Courses
1. E-Commerce for Online Courses
To successfully sell courses online, having an integrated solution that combines an e-commerce enabled LMS will be useful. You will need a setup which will be suitable for hosting, managing and selling courses.
Mobile Application
1. An app enhances accessibility, allowing students to learn and purchase courses quickly.
2. Get features such as course progress tracking, quizzes, certificates, and community forums, to enhance the learning experience.
Dedicated Course Sales Website
1. A website specifically designed to pre sell online course can provide a focused and branded experience.
2. Include detailed course descriptions, testimonials, instructor profiles, and sample content.
Ensure that the platform or course selling website you are choosing provides seamless user experience, robust security and scalable solutions.
2. Market Your Courses
Who will be purchasing your courses if you don’t spread the word in the market? To reach your potential audience buy your courses, it is important for you to consider marketing of your courses.
The goal should be to build your bond with your potential audience and encourage them to buy your course or sign up for the same.
Here are few ways to market your courses online:
- Utilize the power of social media, be it Instagram, Facebook, YouTube etc. post about your courses everywhere. Interact with your audience through these platforms to build trust. Doing this, you can drive maximum traffic to buy your courses online.
- Run referral campaigns to maximize the reach.
- Give your students free trials in the beginning. This approach will help to convince users that your content is useful for them. Let them try and test!
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3. Collaborations and Partnerships
Collaborate with educational institutions, corporations, or other organizations to offer your courses to their audience. This can provide credibility and a wider audience for you to sell courses online.
4. Keep Refining Your Courses
To ensure success in pre-selling your online course, it’s necessary to refine your courses regularly. This process is about more than just making your course appealing; it’s about making it the best learning experience possible.
Break down complex topics into simple once or infuse your course with interactive elements to foster better understanding and engagement for your students. Remember, when you’re figuring out how to sell online courses effectively, it’s not just about the initial launch, it’s about ongoing improvement.
Conclusion
The journey to create and sell courses online can be very rewarding as well as profitable. By focusing on the key strategies mentioned above, you can effectively reach and teach a wide audience. Remember, how to sell a course successfully depends largely on your marketing efforts and ability to connect with your target audience.
Keep these tips in mind, and you’ll be well on your way to success in the online course market.
Create And Sell Courses Online FAQs
A1. The online courses that are sold the most are blockchain, crypto, trading, video production, graphic designing, and photography.
A2. Extremely important. Utilize social media, email marketing, content marketing, and SEO to reach and engage potential students.
A3. Absolutely, social media platforms are powerful tools for promotion and connecting with potential students.
A4. Yes, updating your content ensures it remains relevant and valuable, encouraging new and repeat enrollments.
A5. Yes, with the change in the ways of learning and teaching, selling online courses is really profitable if you are willing to start an online education business.
