Landing page is the first page that website visitors see when they visit an article or webpage, and they serve as a personalized introduction to an article. There are many ways to create effective landing page. Still, today we’re going to talk about 7 tips you can use to make your personalization and conversion rate optimization as successful as possible.
7 Tips to Make a Landing Page for Online Course
1. Know your visitors
You can’t just make your landing page for a course that you plan to teach. You have to know who will be coming to your course if they are certified instructors, and even if they are not – knowing this will make it easier for you to create a landing page that’s sure to attract attention.
If you’re teaching a class, then consider giving some of your students a place on the landing page where they can share their experiences, pictures, and video links so that the viewer can see how your class has helped them.
2. Build trust
Trust is the most important thing on every successful landing page. If your visitor doesn’t feel trust in your content and you, most likely he won’t buy anything from you. To build trust, you have to build a relationship with your visitors. You can do this with many things like:
a) By placing a face of yours on the landing page – interview videos, pictures, and such things.
b) Offer something valuable for free so your visitors know how helpful your course is. The more benefits they will see, the more confident they’ll be about taking action.
Suggested – Ways to Create a Positive Interactive Relationship Between Teacher and Students
3. Stay focused on what’s important for converting your visitor into a user (buyer/subscriber)
The first thing you should do is determine what exactly you would need to make the user buy your product or service. You can’t create a personalized landing page for every single course. Some things are more important for making your course popular than other things.
4. Test your landing page
Don’t be afraid to test! The course might not convert even if it has everything you need to create a winning landing page, so it’s important to test whether different elements of the page such as colors, fonts, and images affect conversion rates in your desired direction.
5. Use the right content
Remember that you have to present your course in the best way possible so the visitor will buy it. You must choose the right content when you know what can make your landing page more attractive. You have to always be focused on the main goal of your visit to a particular website – make a buyer! So, you must deliver valuable information that will be useful for them.
Don’t forget that the main goal of your visit to a landing page is to make your visit a user. Do anything you have to do to convert your visitor into becoming a user. Make sure that the information you present on the landing page will persuade the visitors to take action and buy your product, therefore, you must test different strategies and techniques to know what’s working.
6. Test different ad campaigns for your landing page
Your landing page will be created for an ad campaign whose main goal is getting people from Google search results or other sources – social media sites or article sites. There are many ways to get traffic to your page, but one of the most effective ways is to post it on Google search first.
It works because the searcher will see several ads with different prices and products similar or identical to what they are looking for. In addition, different ad packages are available so you can pick the one that will be best for you while offering maximum value at a minimal price.
There’s more than just Google AdWords – there’s a whole range of other sources you can use including Facebook ads, paid traffic from article sites, and more. Not all of them will work for every course, so it’s important to test before you commit.
7. Don’t waste money on automated marketing tools
There are many automated marketing tools you can use to boost your landing page performance, but it’s important to know if they are effective or not. These tools will help you build your list of visitors but will not bring you the results you want. There is no point in spending a lot of money on these services which will reveal very little.
Conclusion
Landing pages can be a very effective for online course promotion, but only if you know what you’re doing and have clear objectives. If you’re on a tight budget and don’t have much time to spend on your landing page, we recommend you use the services of a designer who will create something beautiful and effective for your course. The design is the most important thing that can make or break your landing page and there’s no point in spending money on things that will not bring the desired results.
If you are passionate about teaching and wish to expand your online coaching business then Classplus is here to help. Get your own app and reach out to a larger number of students across the country. To know more, connect with us and talk to our experts now!
