In 2024, the digital landscape is more vibrant than ever, where creating a YouTube channel is much more than simply a creative outlet. Starting a YouTube channel in the Internet ecosystem where creativity meets opportunity, is the perfect option for engaging with a global audience eager for content that educates, entertains, and enlightens. Therefore, to build a YouTube channel with the most subscribers and views requires an understanding of current trends, viewer preferences, high quality content and a sense of innovation to stand out among the millions.
With millions of users flocking to the platform, creators have found a powerful avenue to connect with audiences and share their passions. From comedy sketches to educational content, the diversity of Indian YouTube channels is astounding. Have you ever wondered, “Which is the most subscribed YouTube Channel in India in 2024?” and what are the most popular content genres attracting viewers?
In this article, let us discover the top most subscribed YouTube channels in India that dominate the online content creation scene on YouTube in India and the best YouTubers scrapping a million subscribers (and dollars!) through their content!
Top 20 Most Subscribed YouTube Channel in India in 2024
Top YouTube channels in India with most subscribers are channels with genres as varied as cooking and comedy to education and lifestyle. Below is a list of the most subscribed YouTube channels in India –
| S.No. | YouTube Channel | Started On | Subscribers | YouTube Channel Description |
| 1. | T-Series | 2006 | 200M | India’s largest music label and movie studio, famous for its Bollywood soundtracks and blockbuster music videos. |
| 2. | SET India | 2006 | 150M | A premier channel for a variety of Indian TV shows, serials, and reality programs, catering to diverse viewer preferences. |
| 3. | Zee Music Company | 2014 | 90M | This channel features a wide collection of latest and classic music videos and tracks from numerous genres and artists. |
| 4. | ChuChu TV | 2013 | 80M | One of the most subscribed Indian YouTube channels which specializes in animated children’s songs and learning videos that combine fun visuals with catchy tunes. |
| 5. | BB Ki Vines | 2015 | 70M | Bhuvan Bam’s channel, known for its humorous and relatable skits depicting the life of an urban teenager. |
| 6. | Ashish Chanchlani Vines | 2009 | 65M | Offers comic sketches that portray the quirks of everyday life and situations, resonating with a young audience. |
| 7. | Technical Guruji | 2015 | 55M | Delivers the latest tech news, reviews, and advice with detailed explanations and engaging demonstrations. |
| 8. | Sandeep Maheshwari | 2012 | 52M | This channel provides motivational and inspirational talks by one of India’s leading entrepreneurs and speakers. |
| 9. | Amit Bhadana | 2012 | 50M | Known for his comedy skits that highlight cultural norms and values with a humorous twist. |
| 10. | CarryMinati | 2014 | 48M | Popular for his energetic comic roasts, satires, and commentary on various topics, along with gaming videos. |
| 11. | Round2hell | 2016 | 45M | Features a trio delivering humorous skits and parodies on societal issues, gaining a massive fan following. |
| 12. | FactTechz | 2016 | 42M | Offers educational videos that explore scientific facts, mysterious phenomena, and intriguing insights. |
| 13. | Dr. Vivek Bindra | 2013 | 40M | A business coach who provides strategies for entrepreneurship, leadership, and motivational content. |
| 14. | Nisha Madhulika | 2009 | 38M | Focuses on Indian vegetarian cooking with simple recipes, cooking tips, and home remedies. |
| 15. | Kabita’s Kitchen | 2014 | 35M | Kabita Singh shares her passion for cooking with authentic and easy-to-follow Indian recipes. |
| 16. | Emiway Bantai | 2013 | 33M | An independent music artist known for his Hindi rap songs, connecting with the youth through his lyrical creativity. |
| 17. | Harsh Beniwal | 2015 | 30M | Creates comedy sketches that satirize modern Indian culture, particularly targeting younger audiences. |
| 18. | The Viral Fever | 2010 | 28M | Produces high-quality web series and videos that portray the challenges and humor found in Indian workplaces and homes. |
| 19. | MostlySane (Prajakta Koli) | 2015 | 26M | Prajakta Koli talks about daily life, social issues, and her comedic take on her experiences, resonating with the youth. |
| 20. | SwaadOfficial | 2017 | 24M | Focuses on Indian street food and culinary journeys across India, exploring the rich diversity of local cuisines. |
Most Subscribed Educational YouTube Channel in India
The most subscribed educational YouTube channel in India in 2024 is Bright Side. With a community of 44.6 million subscribers, this channel is known for its vibrant and visually appealing content (in line with its name!) that makes learning engaging and fun. This educational YouTube channel covers a broad spectrum of topics, from intriguing science facts and psychological insights to historical events and DIY projects, ensuring there’s something of interest for everyone.
Bright Side excels in breaking down complex information into easily digestible and entertaining pieces, making it an excellent resource for learners of all ages. Its videos are designed to spark curiosity and encourage viewers to explore more about the world around them. With a keen focus on quality content and consistent uploads, Bright Side has not only amassed a vast audience in India but has also garnered a global following, making it a standout educational YouTube channel with most subscribers!
Interested in growing your online education business with YouTube? Get in touch with experts at Classplus now to kickstart your YouTube marketing journey!
Popular Educational YouTube Channels in India
India’s educational YouTube landscape is as diverse as it is informative. Indian YouTubers in the educational segment offer content that spans across scientific concepts, motivational talks, and in-depth analyses of current events. These channels not only provide knowledge but also inspire viewers to think critically and creatively. Here’s a list of some of the most subscribed educational YouTube channels in India –
- BRIGHT SIDE (44.6M subscribers)
- TEDx Talks (41.4M subscribers)
- GENIAL (31.9M subscribers)
- Sandeep Maheshwari (28.5M subscribers)
- TED (24.9M subscribers)
- Dhruv Rathee (24.8M subscribers)
- Kurzgesagt – In a Nutshell (22.8M subscribers)
Also read – Tips to Grow Your YouTube Channel
Top 10 YouTubers in India With Most Subscribers
Apart from the most subscribed YouTube channels that largely fall in the domain of music and entertainment, several individual creators have amassed millions of subscribers on the platform with their engaging content. These top creators have effectively utilized YouTube not just as a platform for entertainment but also as a significant source of income and influence by bringing their unique style and content to millions of screens across India. The following are the top 10 YouTubers in India with the most subscribers –
1. Bhuvan Bam (BB Ki Vines)
Bhuvan Bam entertains millions with his humorous portrayals of everyday life through comedic skits. His channel has resonated with a large audience, making him one of the top content creators in India. Monthly earnings approximate ₹96 lakhs.
2. Amit Bhadana
Known for his unique style of comedy rooted in everyday situations and parodies, Amit’s relatable content has garnered a loyal following. He earns about ₹80 lakhs monthly.
3. Ashish Chanchlani (Ashish Chanchlani Vines)
Ashish’s channel is a go-to for humorous skits on common societal scenarios. His engaging content captures various aspects of Indian life. Monthly earnings round up to ₹76 lakhs.
4. CarryMinati (Ajey Nagar)
Ajey Nagar, better known as CarryMinati, is famous for his distinctive roasting videos and live gaming streams. His sharp wit and engaging content has made him one of the most subscribed YouTube channels in India, and also one among the highest paid Indian YouTubers.CarryMinati fetches nearly ₹120 lakhs monthly from YouTube.
5. Technical Guruji (Gaurav Chaudhary)
Gaurav Chaudhary’s channel provides comprehensive tech reviews, updates, and gadget advice. His expert insights into the tech world are unique and insightful for tech enthusiasts. He makes approximately ₹64 lakhs monthly.
6. Sandeep Maheshwari
A motivational speaker and entrepreneur, Sandeep Maheshwari inspires millions with his seminars and life lessons. His earnings are primarily through seminars and sponsorships, translating to substantial monthly income.
7. Harsh Beniwal
Harsh produces comedy sketches that highlight modern youth culture and societal norms. His channel has seen rapid growth, with monthly earnings around ₹56 lakhs.
8. Nisha Madhulika
Nisha is a favorite among food enthusiasts for her easy-to-follow Indian vegetarian recipes. Her cooking channel earns her roughly ₹40 lakhs monthly.
9. Prajakta Koli (MostlySane)
Prajakta offers a blend of lifestyle vlogs and comedy, dealing with daily quirks and issues. She connects well with her audience, especially the youth, Her earnings from YouTube are estimated to be about ₹32 lakhs monthly.
10. Dr. Vivek Bindra
As a business coach, Dr. Vivek Bindra offers guidance on entrepreneurship and leadership through his YouTube channel. His income, primarily from workshops and webinars, is a significant part of his financial success.
These YouTubers have not only amassed large followings but have also significantly impacted their respective niches, making them among the most influential digital personalities in India.
How to Earn Money by Building Subscribers on YouTube in India?
Building a successful YouTube channel in India can turn into a lucrative career if done right. Here’s how you can monetize your YouTube channel content and grow your subscriber base effectively –
- YouTube Partner Program (YPP) – This is a program that allows creators to earn advertising revenue from their videos. Once you meet the eligibility criteria of 1,000 subscribers and 4,000 watch hours in the past 12 months, and link your channel to a Google AdSense account, you can apply to the program. With YPP, your videos will display ads before, during, or after your content, and you will earn a share of the ad revenue.
- Brand Deals & Sponsored Content – As your subscriber base grows and your channel attracts a dedicated audience, brands may reach out to you for collaborations. This could involve creating sponsored content where you promote a brand’s product or service to your viewers in exchange for a fee.
- Selling Merchandise – If you’ve built a strong brand identity, you can consider creating and selling your own merchandise like t-shirts, mugs, or phone cases. This is a great way to monetize your channel and create a deeper connection with your fans.
- Fan Funding – YouTube offers features like Super Chat, Super Thanks, and YouTube Premium that allow viewers to directly support your channel financially. Super Chat lets viewers pay to highlight their messages in the chat feed during a live stream. Super Thanks are similar to one-time donations, while YouTube Premium is a monthly subscription service where a portion of the revenue goes to the channels viewers watch.
- Affiliate Marketing – You can promote products and include affiliate links in your video descriptions. For each sale made through your link, you will earn a commission.
Find out details about How Much Do YouTubers Make in India?
Quick Tips to Monetize Your Subscriber Base on YouTube
Once you’ve built a significant subscriber count on YouTube, it is just the matter of targeted marketing to increase your subscribers multifold. To get your YouTube channel marketing right, follow the basic tips given below –
- Consistently Create Engaging Content: Your content is the cornerstone of your channel. Focus on niches you are passionate about, whether it’s technology, cooking, or lifestyle vlogs. Consistency in posting schedules helps keep your audience engaged and attracts new subscribers.
- Leverage SEO Strategies: Use relevant keywords in your video titles, descriptions, and tags to improve your visibility on YouTube. Research what your audience is searching for and optimize your content to match those queries.
- Engage with Your Audience: Building a community is crucial. Respond to comments, ask viewers for their opinions, and encourage them to share your videos. This interaction boosts your channel’s engagement metrics, important for attracting advertisers.
- Use Analytics for Insight: YouTube Analytics is a powerful tool to understand what works and what doesn’t. Track which videos perform best, understand your demographic, and tailor your content to increase viewer retention.
- Promote Across Platforms: Don’t rely solely on YouTube for promotion. Use social media platforms like Instagram, Facebook, and Twitter to share your content and engage with a broader audience.
- Quality and Innovation: Invest in good quality video and editing equipment to enhance your production value. Being innovative with your content and presentation can set you apart from the competition.
For instance, Bhuvan Bam started with humorous sketches on everyday situations. Today, BB Ki Vines is one of the most subscribed YouTube channels in India, and the YouTuber now partners with various brands, while also selling his own merchandise. Similarly, Vidya Vox combines her love for music and culture, which attracts viewers globally, leading to multiple brand endorsements and her own line of merchandise.
Creating a successful YouTube channel in India requires one, consistency and second, a strategic approach to content creation and audience engagement. By diversifying your revenue streams and continuously evolving your content, you can build a profitable YouTube channel that not only earns money but also builds a lasting connection with viewers.
Most Subscribed YouTube Channel in India FAQs
T-Series, established as a music and film production company, is the most viewed YouTube channel in India. It boasts a vast library of Bollywood soundtracks, movie trailers, and music videos, attracting billions of views globally.
As of 2024, T-Series leads as the biggest YouTube channel in India by subscriber count. Its diverse content ranging from hit music videos to full-length films caters to a wide audience, securing its top spot.
Nisha Madhulika, a chef and businesswoman, is the richest female YouTuber in India. Her channel, focusing on Indian vegetarian cooking, has garnered a substantial following, translating into significant earnings through ad revenue and sponsorships.
CarryMinati (Ajey Nagar) holds the title for the highest paid YouTube channel in India. Famous for his comedic sketches, roasts, and gaming videos, his engaging content has secured lucrative deals and high ad revenues.
T-Series remains the No. 1 YouTube channel in India in terms of subscribers and views. Its success is attributed to its broad appeal across various demographics, offering music, movies, and more, which resonates with a global audience.
