Instagram is no longer just a place to post selfies or share vacation reels. It has evolved into a serious marketing tool—and if you’re in the education space, it can be a total game-changer. Whether you teach online classes, sell educational courses, or run a coaching centre, Instagram gives you a platform to build your brand, connect with learners, and grow your business.
Gone are the days when word of mouth alone could bring in new students. Today, your audience is online, and they want to know your story—what you teach, how you teach, and what makes you different. Sharing your knowledge and engaging with followers can help you stand out in a crowded space.
But here’s the thing: if you’re still using a personal account, you’re missing out on powerful tools that could take your brand to the next level. Switching to a business account is not just about getting a “professional” tag—it unlocks advanced features like insights, promotions, and contact options that are essential for serious growth.
In this blog, we’ll walk you through how to switch your Instagram to a business account, explore the key benefits it offers, and explain how this simple step can open doors to new opportunities for your education business.
How to Switch to a Business Account?
Switching to a business account is simple and can be done in just a few steps. Here’s how:
1. Open Your Instagram Profile
Begin by opening the Instagram app and navigating to your profile. Tap the profile icon located in the bottom right corner of your screen.
2. Access the Settings
In the top right corner of your profile, you’ll see three horizontal lines (often called the “hamburger” menu). Tap on it and select Settings and Privacy.
3. Switch to a Professional Account
Scroll through the menu to find the Account Type and Tools option. Click on it, and then choose Switch to Professional Account.
4. Select a Category
Instagram will ask you to choose a category that best describes your business. As an educator, categories like education, coach, or public figure are ideal. This categorization helps Instagram understand your niche, which can improve how your account is discovered.
5. Choose Business Account
Instagram offers two types of professional accounts: Creator and Business. For education businesses, a business account is the better option as it provides access to analytics, ad tools, and more.
6. Link to a Facebook Page (Optional)
If you have a Facebook page for your business, linking it to your Instagram account can be beneficial. This allows for seamless cross-platform posting and better ad management.
7. Optimize Your Profile
Once your account is switched, optimize your profile. Use a professional profile picture, craft a clear and concise bio, and include a link to your website, course platform, or any other relevant resource.
Perks of Switching to a Business Account:
Here’s a more engaging and conversational rewrite of your section titled “Perks of Switching to a Business Account”. The tone is slightly more human, keeps the Flesch Reading Ease in a mid-50s range, and flows smoothly for blog readers in the education space:
🎯 Why Educators Should Switch to an Instagram Business Account
Switching to a business account on Instagram isn’t just about getting a fancy label on your profile. It’s about unlocking a set of tools that can help you grow faster, connect better, and sell smarter. If you’re an educator looking to grow your online presence, here’s why making the switch is a smart move:
📊 1. Get to Know Your Audience with Insights
When you switch to a business account, Instagram gives you access to powerful insights. You can see:
- Who’s following you (age, gender, location)
- When they’re most active
- How your posts, stories, and reels are performing
This data helps you understand your audience better and create content that actually resonates with them.
📢 2. Promote Courses and Content Easily
Want to promote your next webinar or online course? With a business account, you can run ads and boosted posts targeted to your ideal students. Whether it’s promoting a new module, a limited-time offer, or a free masterclass—you can reach the right people, faster.
📞 3. Add Quick Action Buttons
Make it easy for people to reach out! Business accounts let you add action buttons to your profile like:
- Call
- Book Now
Potential students don’t have to scroll or DM you—they can connect with a tap.
💼 4. Look More Professional
A business account tells people you mean business—literally. It adds credibility and shows you’re serious about what you offer. This sense of professionalism can boost trust and help convert casual followers into paying learners.
🚀 5. Unlock Advanced Tools & Features
Business accounts open doors to more features, especially once you grow:
- Add links to stories (with 10k+ followers)
- Tag products in posts if you sell educational materials
- Access creator tools and professional dashboards
These features aren’t just bells and whistles—they help you sell smarter and scale faster.
Ready to Take Your Business Online?
Want to build your own app and grow your education business with ease? Just drop your contact number below, and the experts at Classplus will get in touch to help you launch your digital coaching business!
Let me know if you want help writing the step-by-step guide to switching your account or want to convert this into a carousel post, PDF guide, or email copy as well!
How Switching Your IG Account to a Business Account is Useful for Your Education Business?
Now that we’ve explored the perks of a business account, let’s focus on how these features can specifically benefit your education business –
Now that you know the perks, here’s how a business account directly fuels your growth as an educator:
1. Build Trust, Build a Brand
In education, credibility is currency. A business profile—with category tags, contact buttons, and a clean layout—instantly positions you as a professional. First impressions matter.
2. Prove Your Expertise
Don’t just say you’re good. Show it.
- Posts/Reels: Share micro-lessons, tips, or wins.
- Stories: Offer a peek behind the scenes—your method, your mindset.
- Lives: Teach live. Build trust in real time. Save it for later.
3. Reach the Right Learners
Marketing isn’t shouting into the void. It’s talking to the right people.
- Use targeted ads to reach students by age, interest, or location.
- Nail your hashtag game—#OnlineClasses #StudySmart
- Collaborate with fellow educators to grow faster, together.
📖 Also read: How to Get Paid Promotions on Instagram?
4. Build a Two-Way Channel
Teaching isn’t just broadcasting. It’s conversation.
- Add polls & quizzes to stories to gather insights.
- Set up DM automation to respond instantly to FAQs.
Your audience wants connection. Give it to them.
5. Turn Views into Revenue
You’re not here for likes—you’re here to grow your business.
- Drive traffic using your bio link—webinars, courses, lead magnets.
- Use story highlights to pin key info: pricing, testimonials, FAQs.
Also read – How to Get Paid Promotions on Instagram?
Conclusion
Switching to a business account on Instagram is not just a technical upgrade—it’s a strategic move that can be a game changer for your online education business. From gaining valuable insights to engaging directly with your audience, the benefits are undeniable. If you’re an educator looking to grow your online presence, now is the time to make the switch and maximize the full potential of Instagram.
Your education business deserves to shine, and Instagram is the perfect stage. Start today and watch your influence—and your business—grow!
