Vocational counseling, also known as professional guidance, is a procedure that assists students in determining the best career route for them. Career counseling online has become highly essential in India, especially for children in grades 8 to 12. This has a significant impact on the demand for education services in India among students and parents. As a result, today’s need for expert Career Counselors is at an all-time high.
What do you mean by a career counselor?
Career counselors are qualified professionals who assist students in determining the best career route for them. In India, one must be qualified to comprehend the strategies and procedures of career counseling to work as a career counselor. One can begin practicing Career Counseling online on their own, intern under a well-known professional, join an organization/school, and so on.
Scope of career counseling
India has the world’s highest student population, with more than 350 million pupils. In order to maintain an internationally approved student-to-counselor ratio, the country needs a whopping 1.4 million career counselors. With the increasing ambiguity of picking the correct vocation among today’s students, the demand for vocational counseling is on the rise. In India, the market for career assessment and career counseling services is estimated to be worth about Rs 5,000 crore and increasing. This means that there is a built-in benefit of profiting from a flourishing industry while simultaneously serving a largely untapped market.
How to be a successful career counselor
To be a competent Career Counselor, one must be truthful and dedicated to the job. Do not consider a Career Counselor job to be a career; rather, it is a service that online Career Counselors deliver to help a child design their future. To be successful as an online career counselor, you can have a lot of help from the different artificial intelligence-based toolkits. Besides, you need to keep in mind a few points listed below.
- Know your customers
School pupils, college students, and even experienced professionals might benefit from career counseling services. Are you aiming to cater to a broad audience or a specific niche? In any case, you must be clear about it to progress to the next level of communication with your target audience. Keep in mind that the target audience for school-aged pupils is not the youngsters themselves but rather the parents who make the decision. The demand for online career counselors for working professionals is skyrocketing. This is a segment that is much easier to target.
- Right communication
Getting your name out there is the only way to get leads. You could be the best career counselor in India, but your potential customers are unaware of your existence. What’s the point? There are only two options for communicating. Either the internet or in-person models are free or low-cost options for you to promote your services, which are particularly useful for online career counselors. Explore the power of social media. For online career counseling for working professionals, it is conceivable to create a perpetual lead generation system.
- Customer delight
Though online career counseling in India is a growing market, you should never be gratified with customer satisfaction. Rather strive for customer delight. Always provide more than what they expect. Strive to be the best career counselor in India. Don’t limit yourself to only providing career assessments and reports. There’s a lot more to give in terms of online career counseling in India. Some additional services like the following can be provided to your customers.
- Psychometric Testing – aids in the correct assessment of a student’s needs. This saves time and work while also giving your firm free career counseling after the 12th a professional air. There are numerous types of psychometric tests available, depending on the age and needs of students. You have the option of charging a student for your services as well as each test they take.
- Summer Programs — provides opportunities for students to participate in world-class activities throughout their summer break. Your market value as the best career counselor online in India will rise as a result, and you will be able to charge students for the service.
- Virtual Internship Program – Internships have become a critical component of gaining admission and landing a job. Internships are a fantastic method to gain experience in a variety of industries. Because we all live in a digital era, there are a plethora of internship opportunities available online. Best career counseling online programs help their clients win some good internships.
- Profile Mapping – Nowadays, having an impressive profile is critical for getting into the right college. When it comes to profile mapping or profile building for college applications, students and parents seek help. Helping students map their profiles is a good way to get some leads for your free career counseling online India programs.
The Final Word
To be successful online career counselors, create a platform that incorporates your branding and personalization throughout. It’s best for career counseling services or ed-tech companies looking to get their name out in front of their target customers. Classplus can help you build the right platform for you, your own app which can be customized as per your requirements. It will help you with branding and scaling your best career counseling in India. Further, you can save time and money with dedicated technical assistance.