Digital Marketing Salary in India

As we step into 2024, the job market has started evolving, and so is the realm of digital marketing. If you are someone curious about the digital marketing salary structure in the year 2024, you’re in the right place. 

In this blog, we will discover the trends and numbers, along with the exciting prospects that await professionals in the dynamic world of digital marketing

Is a Career in Digital Marketing a Good Option?

Starting a career in digital marketing can be a good option, especially for freshers in India. The field offers a reliable start, with a decent digital marketing fresher salary in India.

When you are considering a career in digital marketing, the most important factor is the attractive starting salary it provides. Yes, you heard it right! Digital marketing starting salaries are often competitive, making it an appealing choice for those entering the job market.

With a career in digital marketing you can enter a world full of opportunities. In today’s digital age, businesses are increasingly relying on online platforms to reach their target audience. This shift has created a high demand for skilled professionals in the digital marketing domain.

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Average Digital Marketing Salary in India

Entry-level positions for career in digital marketing starts around ₹3,00,000, while experienced professionals can earn up to ₹8,00,000 as well. 

The digital marketing average salary for managerial roles like digital marketing manager command higher salaries than entry-level positions. If you have specialized skills in SEO, PPC, or social media marketing can lead to higher salaries.

It is important to stay updated with the latest trends as it positively influences your digital marketing average salary levels. Currently, the digital marketing average salary ranges from ₹3,00,000 to ₹8,00,000 per annum. 

NOTE: These figures are subject to change based on evolving industry trends and market demands.

digital marketing salary

Here is a breakdown of digital marketing salary as per different job roles:

Digital Marketing Job RolesSalary Range (INR per annum)
Digital Marketing Manager₹8,00,000 to ₹15,00,000
SEO Specialist₹3,00,000 to ₹7,00,000
Social Media Manager₹4,00,000 to ₹8,00,000
Content Marketing Manager₹6,00,000 to ₹12,00,000
PPC Specialist₹3,00,000 to ₹6,00,000
Email Marketing Specialist ₹3,00,000 to ₹6,00,000

Source: Glassdoor & Payscale

Factors Affecting Digital Marketer Salary In India 

The field of digital marketing is evolving at a very fast pace. Understanding the factors that influence a digital marketer salary in India is essential for both professionals and employers. Whether you are a professional in this field or a newbie, having a clear idea of the factors that might affect your salary is important. Here is a list of factors that can affect your digital marketing salary

1. Level of experience 

Digital marketing fresher salary in India is not expected much. There is typically a lower salary package. Moving forward to professionals who have gained experience, can lead to higher digital marketing salary

Whereas, seasoned and highly experienced professionals, especially those in leadership positions tend to have a higher package. 

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2. Skills & qualifications

Your skills as well as qualifications play a major role in getting you a good digital marketing salary.  A relevant educational background, such as a degree in marketing or digital marketing, can positively impact salary negotiations. 

Skills like SEO, SEM, content marketing, data analytics etc. can significantly impact your package. 

3. Geographical Location

The salary of a digital marketer in India can hugely vary on the basis of different regions and cities in India. In addition, Chennai is recorded as one of the best cities in India for digital marketers with an average pay scale of 17% above the national average. 

4. Company size

Larger companies with higher marketing budgets may offer higher salaries to the digital marketing specialists in India compared to small or startup businesses.

5. Certifications and Training

Possessing industry-recognized certifications and staying updated with the latest trends through continuous learning can make a digital marketer more valuable, impacting their earning potential.

As the digital marketing industry continues to grow, staying adaptable and continuously upgrading skills remains essential for maximizing your earning potential.

Strategies for Salary Negotiation

Indeed, negotiating your digital marketing salary is an important step. It is a way to showcase your value and secure a fair compensation package. Here are some effective strategies for a successful negotiation:

  • Research about market rates and salary ranges for your role. Also consider different factors like experience, location, industry etc. 
  • Also, highlight your accomplishments and the outcome of your work. Give examples of the campaigns you ran and the project you handled. 
  • Factors like benefits, bonuses and other perks should be considered for the overall compensation package. 
  • Choose the right time for salary discussions. Ideally, negotiate after receiving a job offer or during performance reviews when your contributions are in focus.
  • While having a target salary is important, be open to negotiation. Consider other forms of compensation or benefits if the base salary is non-negotiable.
  • Once you reach an agreement, ensure the terms are documented in writing. This helps prevent misunderstandings and provides clarity on the agreed-upon terms.

Effective negotiation is a skill that improves with practice. Moreover, by approaching the process thoughtfully and strategically, you can increase your chances of securing a digital marketing salary that reflects your true value in the digital marketing landscape.

Digital Marketing Salary in India FAQs

Q1. What is a digital marketing salary?

A1. The average digital marketing salary in India varies, but entry-level positions may start around INR 3 to 5 lakhs per year, while experienced professionals can earn INR 6 to 20 lakhs or more annually.

Q2. What is the starting salary of a digital marketer in India

A2. The starting salary for a digital marketer in India can range from INR 3 to 5 lakhs per annum, furthermore, it depends on factors like qualifications, skills, and the employer.

Q3. How long does it take to get into digital marketing?

A3.  The time to get into digital marketing varies. With basic skills, one can enter entry-level positions. While becoming an expert may take a few years of practical experience and continuous learning.

Q4. What factors influence the digital marketing salary in India?

A4. Different factors like experience, expertise in specific domains, industry, as well as the company’s size and location.

Q5. How long does it take to get into digital marketing?

A5. Additionally, the time it takes to get into digital marketing varies. With a basic understanding, one can start in entry-level positions after completing relevant courses.

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