Politika and Consilium Research Institute Pvt. Ltd.

Course available for 1 year after purchase

The Post Graduate Diploma in Marketing and Sales Management is a comprehensive 24-month program designed to provide students with the necessary knowledge and skills to excel in the dynamic and competitive field of marketing and sales. This program combines a rigorous learning phase of 6 months with an immersive 18-month job training component, allowing students to apply their theoretical knowledge in real-world scenarios.

Course Curriculum

Month 1:

Introduction to Marketing and Sales Management

Overview of marketing and sales management principles and theories

Understanding the role of marketing in achieving organizational objectives

Introduction to marketing research methodologies and data analysis techniques

Exploring the ethical and legal aspects of marketing

Month 2:

Market Analysis and Strategic Planning

Conducting comprehensive market analysis using primary and secondary research

Identifying market trends, customer insights, and competitive intelligence

Developing effective marketing strategies and plans based on market analysis

Analyzing and leveraging market segmentation and targeting strategies

Month 3:

Product Development and Brand Management

Understanding the product life cycle and its implications for marketing decisions

Conducting market research to identify consumer needs and preferences

Developing and managing brand positioning, identity, and differentiation

Creating effective product development strategies and managing product portfolios

Month 4:

Consumer Behavior and Market Segmentation

Understanding consumer behavior theories and decision-making processes

Analyzing psychographic and demographic factors for market segmentation

Utilizing market segmentation techniques to target specific customer segments

Developing effective marketing communication strategies to appeal to different consumer segments

Month 5:

Sales Techniques and Relationship Management

Understanding the sales process and different sales methodologies

Developing consultative selling and persuasive communication skills

Building and maintaining customer relationships for long-term success

Sales forecasting, pipeline management, and territory planning techniques

Month 6:

Digital Marketing and Integrated Campaigns

Exploring digital marketing channels and strategies (e.g., SEO, SEM, email marketing, social media)

Developing content marketing and social media engagement strategies

Designing integrated marketing campaigns across multiple channels

Measuring and analyzing campaign effectiveness using digital analytics tools

Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July)

PCRI Academy

Maharashtra

Hey! I’m learning with PCRI Academy and you can too. Here’s a course you might like: Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July) by Politika and Consilium Research Institute Pvt. Ltd.
    https://classplusapp.com/w/pcriacademy/courses/365805?utm_source=whatsapp&utm_medium=social&utm_campaign=web-course-share

Hey! I’m learning with PCRI Academy and you can too. Here’s a course you might like: Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July) by Politika and Consilium Research Institute Pvt. Ltd.
    https://classplusapp.com/w/pcriacademy/courses/365805?utm_source=facebook&utm_medium=social-fb&utm_campaign=web-course-share

Hey! I’m learning with PCRI Academy and you can too. Here’s a course you might like: Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July) by Politika and Consilium Research Institute Pvt. Ltd.
    https://classplusapp.com/w/pcriacademy/courses/365805?utm_source=telegram&utm_medium=social&utm_campaign=web-course-share

Hey! I’m learning with PCRI Academy and you can too. Here’s a course you might like: Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July) by Politika and Consilium Research Institute Pvt. Ltd.
    https://classplusapp.com/w/pcriacademy/courses/365805?utm_source=linkedin&utm_medium=social-link&utm_campaign=web-course-share

Hey! I’m learning with PCRI Academy and you can too. Here’s a course you might like: Online Advanced Post Graduate Diploma in Marketing & Sales Management (Last Date to Apply 25th July) by Politika and Consilium Research Institute Pvt. Ltd.
    https://classplusapp.com/w/pcriacademy/courses/365805?utm_source=copy-link&utm_medium=social&utm_campaign=web-course-share

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