The world is in the midst of a digital learning revolution! With online learning on the rise, learners around the world now have the ability to gain valuable skills and knowledge from the comfort of their own homes. Be it building a new hobby, starting a side hustle or simply learning an additional skill, learners everywhere are looking for quality course content. As an educator/creator, creating online courses is a golden opportunity in the blooming marketspace with the potential to monetize knowledge and expertise built up over years of experience working in your industry or field of study.
The unprecedented access to learning opportunities has fueled the rise of the global digital learning economy. Online courses have become big business, with the e-learning industry estimated to be worth over $100 billion worldwide! In other words, there has never been a better moment to share your unique insights and teach new skills to students through online course creation. As an educator, online courses can help you reach massive audiences at relatively low cost by bringing your lessons online. With the right approach, teaching an online course can become a profitable revenue stream that leaves a lasting impact.
If you have a great idea for creating an online course, but are not sure about the steps to get started, we have you covered. Go through this step-by-step guide on how to create an online course and take the first step to boost your business with terrific online courses!
An online course is a digital learning program that is delivered via the Internet. It allows students to learn remotely through pre-recorded videos, video conferencing, reading material, quizzes and more. Online courses, unlike traditional programs, are skill specific. Students can learn everything from makeup artistry and fashion design to cooking, digital marketing and product management. Online courses offer flexibility of learning, affordability compared to traditional colleges, and the ability to reach a global audience for course creators. Online courses are generally self-paced, but some may have timelines and deadlines for assessments. As an educator, creating your own personalized online course is a great way to boost business sales, as well as engage your learners through a uniquely curated learning experience.
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With a plethora of digital tools available online, it can become intimidating to create an online course as a beginner. Right from zeroing in on a course topic to deciding where to host your online course, the journey can be simply overwhelming. We have curated a step by step guide to take you through the online course development process seamlessly.
Here is a step by step guide to create online courses as a beginner –
While choosing a topic for your online course, it is essential to think from the point of view of industry insight, expertise, credibility and interest! Figure out what niché you are deeply knowledgeable about and your audience might be interested in learning from you. This could be a skill, creative arts, topic or industry that you have first-hand professional experience in. Ideally, your online course should fall at the intersection of what you want to teach, what others want to learn and your unique approach or expert edge to providing this learning material. While planning the topic/subject of your online course, ask yourself the following questions –
Secondly, who do you want to sell your online course is equally important. Define your target audience using the questions below –
Before finalizing the genre of your online course, validate the market demand for the topic or skill you are pitching to teach. Ensure keeping up to date with your industry trends, and actively research existing markets for your genre. Follow few simple steps given below to do so –
Once you have done this research work, it’s time to get into the specifics of course creation. Decide on the appropriate format based on your topic, target audience, and available time. Typical online course formats include multi-session online courses, mini/masterclass, self-paced courses. The format of your online course should depend on the scope of content you intend to provide in the course and how much your targeted learners are willing to spend on it – in terms of time, money and effort. Decide on the following parameters to define the format and structure of your online course –
Consider your topic and audience needs when selecting format/s to use interactive elements that enhance engagement and skill-building like case studies, hands-on projects etc.
Develop high-quality, engaging course content around the chosen topic based on the defined course structure and format. The learning materials could consist of video lectures, presentations, assignments, audio tutorials, infographics, mind-maps and more. Divide your course content into neatly categorized modules and lessons in a logical fashion. You can repurpose existing content from blogs, videos, or documents and reformat it for the online course. Make sure you research each topic and subtopic thoroughly so that at the end of each lesson or module, your learners have clear steps, information or assessments to take away. Keep everything succinct, engaging and informative..
Next, pick the right platform for delivering your course. There are different types of platforms each of which come with their own advantages and limitations.
It is important to evaluate these various options to select the platform that best suits the specific needs, taking into account factors like features required, level of technical expertise, and budget. However, please note that the course content itself is more vital than the hosting platform.
You can now create online courses seamlessly with the Classplus App. While you simply have to look after the quality of course content, Classplus will figure out the technicalities for you to sell and market your online courses effectively. With Classplus, educators get their own customized mobile application and website to create online courses. Instructors can design and structure their courses with options to add lessons, assignments, quizzes and multimedia content. In fact, they can also conduct Live classes through the app with interactive tools and even track student engagement and performance using Analytics. The platform handles payments and provides educators ample tools to promote their online courses.
The price of your online course should be based on factors like content quality, popularity of topic, target segment and competitors’ pricing. It is crucial to test different price points to gauge demand and purchase behavior. Course creators should conduct thorough research of online courses offered by competitors. The point is to neither sell yourself short, nor daunt your potential course buyers with higher prices. Factor in the below parameters to decide course pricing –
Testing course ideas by pre-selling at various introductory prices can help creators to validate demand and zero in on an optimal pricing.
Pro Tip! Best practices show the more expensive courses are seen as worthwhile by potential students who are then more engaged learners. However, as a beginner who is yet to mark his field, offering free courses or tiered pricing options is one of the best ways to draw in more learners! |
Creating an online course is a job 50% accomplished. The other 50% is when you finally launch your course. It is essential to manage, market and track your online course performance consistently after making it live. Use the following checklist to do so –
Once you have created an online course, also check effective ways to Sell Online Courses to generate profits from your online course content!
As a creator and educator, creating an online course is one of the best ways to share knowledge and expertise with an interested audience, and at the same time, expand your business online and generate an additional stream of passive income – all while doing what you love! The following are some of the reasons why creating an online course might be beneficial for you –
Making your online course engaging and learner-oriented is supremely important if you want to retain them on your course. For creators, an online course narrows down to how effectively it makes learners derive value and make the process of learning fun and engaging. Go through some quick tips provided below to make your online course engaging –
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