4 Underrated Ways To Market Online Courses


You frequently find yourself struggling to market online courses in the digital world. You might have access to the newest digital marketing strategy to sell online courses, but despite every effort, they are unsuccessful. It’s normal to experience stress and anxiety as you watch your competitors move up the search results page and get more enrollments. We advise concentrating on your digital strategy rather than looking at their progress and success. You might be able to sneak in a few underrated strategies and take advantage of them and market online courses

As a marketer, you can compile a list of all the tried-and-true digital marketing strategies. The world has long been transitioning to digital technology to market online courses, and with the ongoing coronavirus outbreak, this process has only accelerated. In the current market, online course creators must prioritize scaling effectively and with the highest return on investment, but many are misplanning their strategies. The four most effective yet underutilized digital public relations and marketing techniques are listed below.

Using Infographics to market online courses

Infographics are used in content marketing by a small fraction of marketers, yet the audience finds them to be very helpful. Infographics simplify complex information for social media sharing and make it easy to market your course online. Additionally, those who don’t have the patience to read an entire report or who are having trouble extracting insights from the data will likely find an infographic entertaining and effective. Video content is more engrossing than a text while still effectively conveying information about your online courses.

Users of the internet respond favorably to visuals. This is why it’s essential to include infographics in your marketing strategy for selling online courses. However, during the past two years, the advertising environment has evolved in favor of a wider variety of visual content, including VFX and animations. But unlike every other visual genre, infographics still have a lot of space for growth. Wise use of infographics can get you good quality leads for your online courses.


A webinar is another underutilized strategy for promoting courses online. Webinars include things like presentations, workshops, seminars, and online learning. It is a digital marketing strategy for selling online courses that are sometimes disregarded as inadequate or unrewarding, but when properly applied, it has the potential to provide impressive results. A webinar is a web event that provides viewers with educational content. It is a more affordable option than setting up a conference. It can help you in several different ways, like increasing awareness of your online courses and providing top-notch leads for your online classes. Besides, webinars help you establish yourself as an expert in your field by showcasing your experience and knowledge of the course. 

Most students who participate in your webinars end up enrolling in your course. It is, therefore, an intelligent move to organize webinars regularly, which ultimately helps in promoting courses online. It may so happen that initially, the attendance to your webinars might be low. This sometimes may discourage you or your marketing team. However, be aware that a webinar serves as a showcase for your expertise. Despite the low attendance, it conveys trust and credibility and works as a lead generation strategy. Preferably, the webinar should focus on your subject of expertise to highlight your knowledge and experience. When planning a webinar, make sure you have a well-defined strategy in mind. A carefully thought-out webinar is an excellent marketing strategy for selling online courses by providing you with excellent opportunities to interact with your potential students.

Email marketing is great to market online courses

Email marketing is not always considered the best way to market your course online and enroll new students. In reality, however, retaining your current students is as essential for the sustainability of your business as is getting new enrollments. Maximizing the attendance of current students is a typical strategy for an online course to attain long-term success.

Your email list is your most significant asset in promoting courses online. The most dependable marketing medium for growing your business and your digital clan is email marketing. Making free content excellent enough to persuade your readers that your premium course is easily worth the money is a tried-and-true strategy used by thousands of successful course producers.

Online poll

Utilizing quizzes or polls is another underutilized strategy to market your course online. They can help with lead generation, audience engagement, and many other things. The likelihood of conversion rises as your potential students become more involved. Blog posts, Instagram stories, Twitter votes, and even videos can be used to make quizzes. Anything from personality assessments to subject knowledge checks can be included as a part of your polling process.

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A lot of online course creators have been inspired by others’ captivating success with quizzes. They are simultaneously holding Facebook quizzes and utilizing online quizzes in their marketing strategies. Quizzes are a popular choice among many potential students due to their dynamic character. This makes them an excellent way to market your course online.

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The Final Word

Online course creators now have the opportunity to not only follow their passions but also make money doing it, thanks to a digital brand powered by Classplus. These educators and content producers can use an app custom-built by Classplus to manage all of their coaching, communication, assessment, payment, student engagement programs, and even market online courses. Creators can create and sell an online course based on their knowledge once they have access to an all-in-one solution for their course. Connect with the team now to understand how we can help you market online courses and expand your brand value.